Hi, I’m Alexis.
I am a creative and enthusiastic editor and writer with extensive news and branded content experience, currently working as an editor at Smart Brevity Studio, Axios’ in-house branded content studio. I have appeared as a technology and internet culture expert on The Today Show, CBS This Morning and NBC Nightly News with Lester Holt.
I also so stand-up comedy, create comedic content for social media and run a weekly open mic in Queens, NY!
Recent Work
Brand: JPMorgan Chase & Co. Published: 2022
I write a monthly internal/external newsletter for JPMorgan Chase & Co. highlighting the company’s various initiatives.
Brand: Phrma Published: 2021
I edited this piece about the 340B program— which was initially meant to support low-income and uninsured patients but has been co-opted profit pharmacies. Phrma wants to change that.
Brand: Allbirds Published: 2019
To drive awareness of Allbirds’ sustainable ethos, I wrote a story highlighting birds as fascinating examples of the rising risks of climate change.
This piece was nominated for a Webby Award for Best Branded Editorial Experience in 2020.
Brand: Verizon and The New York Times Published: 2020
I wrote this piece for New York Times corporate communications website, announcing the latest partnership between the newsroom and Verizon.
Brand: Dashlane Published: 2020
I wrote this piece for Dashlane highlighting the important role of purposeful randomness in art, science and cybersecurity.
Brand: IBM Published: 2020
To drive awareness of IBM’s Hybrid Cloud solutions and more, I wrote a series of 5 stories highlighting people and businesses who successfully pivoted their practices in 2020, paired with unique IBM products that can help organizations make smarter decisions.
Brand: Verizon Published: 2020
I was the editor responsible for Verizon’s new podcast, which was produced by T Brand Studio. I was responsible for writing the advertising materials surrounding the podcast, episode descriptions, metadata, audio ads that ran during New York Times podcasts and much more.
Brand: Ancestry Published: 2019
This is a piece of branded content I helped create for Ancestry for the 2019 holiday season. I worked with puzzle constructors and illustrators to make a custom, interactive two-page puzzle spread in The New York Times. I even wrote a few of the puzzles myself
Brand: WW / The Healthy Living Coalition Published: 2020
To introduce The Healthy Living Coalition and help accelerate awareness around food insecurity, its causes, and its consequences, I wrote a full page advertisement in the New York Times, the Paid Post seen above, and a series of illustrated statistics that you can find on The Healthy Coalition’s Instagram page.
Brand: New York Times Food Festival Published: 2019
I was the T Brand editor assigned to the New York Times Food Festival print advertisements and map. We worked with the newsroom and events teams to create wonderful print assets.
Brand: Love Beauty and Planet Published: 2019
Brand: NerdWallet Published: 2020
I edited this piece highlighting various offerings from financial product comparison site NerdWallet. We told real customer stories throughout, brought to life with original illustrations.
Brand: Pete and Gerry’s Organic Eggs Published: 2019
I spent a few wonderful days with Tom Giovagnoli on his egg farm in New Hampshire, getting to know him and his lovely hens for this profile
Brand: IBM Published: 2020
I wrote this Tap Story to help IBM highlight its Cloud and A.I. offerings. This design is unique, and is based on popular social media formats. As you “tap” through the slides, animations help move the narrative forward.
Areas of Expertise